Capitaine

Capitaine is a French seafood bistro brought to life through a vibrant and elevated brand system. The goal was to craft an identity that feels fresh and sophisticated, while embracing a sense of charm and play. From logo design and typography to advertising and packaging, the visual language balances refinement with approachability — capturing the spirit of a modern bistro that feels both indulgent and inviting.

Services: Brand Identity, Advertising, Packaging

Client: Capitaine

Year: 2025

Project Summary: I designed a brand identity centered on clarity, balance, and playful sophistication. The system explores negative space and scale, paired with a rich royal blue that nods to both the vastness of the sea and a refined, elevated tone. A custom shrimp icon adds character, grounding the editorial-inspired aesthetic with a touch of charm.

Design Concept: Structured Layouts, Elevated Minimalism, Coastal Charm.