Men's Skincare
What is it?
K'O is a men's skincare brand that challenges the outdated stigma that facial care is not for men. Rooted in empowerment and authenticity, KO promotes a lifestyle of confidence, self-respect, and intention. One that aligns with the modern man's desire to lead a life of importance.
The creative direction emphasizes natural ingredients, earthy hues, and a refined yet grounded aesthetic. This direction communicates the purity of the product while reinforcing strength and simplicity.
Logo Selection
Orange is often associated with warmth, happiness, and enthusiasm. Blue is typically linked to calmness, and tranquility. Green is frequently connected to harmony, nature, and growth.
Dielines
This creative direction is the best solution for K'O because it speaks directly to the brand's core audience. Men who are straightforward, seeking authenticity, balance, and self improvement, but who may feel underserved by traditional skincare brands. The vibrant natural color palette and design language reinforce transparency and trust.
